University of York
Bachelor of Science Honours in Marketing
The Bachelor of Science Honours in Marketing in Marketing is offered by University of York.
Program Length: 3 YEARS.
Bachelor of Science Honours in Marketing offered by the University of York
Discover how businesses communicate to generate, anticipate and satisfy demandIn order to succeed, marketers have to respond to the ever-evolving needs of their customers and stakeholders, and the dynamics of the marketplace.This course has been developed by academic and industry experts to provide you with a thorough understanding of marketing theories, interdisciplinary techniques and strategies relevant for a successful career in marketing, in the UK and worldwide. You’ll develop core skills, experience and knowledge of key marketing areas, including digital literacy and ethical practice.Their strong links with companies give you access to expert guest speakers and opportunities to take part in real-world consulting projects.AccreditationThis course is accredited by the Chartered Institute of Marketing (CIM). Successfully completing the BSc Marketing takes you partway towards a professional CIM qualification.
Course contentIn your first year we'll introduce you to the core concepts underpinning marketing. You'll also study modules covering aspects of management and finance, showing how marketing fits into the wider business context.As you progress you'll develop the knowledge and skills acquired in your first year, giving both depth and breadth to your learning. From branding to business consultancy, you'll have opportunities to study every aspect of business and marketing and hone your skills as a future manager.You'll learn to use theories, concepts and contextual knowledge to inform strategic marketing decisions, and help organisations survive, expand and prosper.Study abroadThere are opportunities for you to spend time abroad during your course:Explore global opportunitiesThey also offer this course with a year abroad.Year 1Year 1 introduces you to some of the key concepts and techniques used in marketing, business and management. You'll explore the principles and practices of marketing alongside modules to help you understand financial statements and statistical analysis.Core modulesEssentials of Marketing and Communication (20 credits)Foundations of Business Ethics (20 credits)Quantitative Methods (20 credits)Behaviour in Organisations I (20 credits)Business Accounting (20 credits)Management and the Business Environment: Economic Theory and Practice (20 credits)
Academic integrity moduleIn addition to the above you will also need to complete the online Academic Integrity module.Year 2In Year 2 you will take five core modules, plus one option. The core modules explore a range of different perspectives and techniques to give you better insight into the role of marketing in business. You can choose an option module that focuses on a First Year topic in greater depth, or one that explores a whole new area. You'll be able to apply your learning to a practical project developing a group business plan.Core modulesConsumer Behaviour (20 credits)Marketing, Entrepreneurship and Innovation (20 credits)Research and Analytics in Marketing (20 credits)Business Planning (20 credits)Ethical Marketing (20 credits)
Option modulesChoose one of the following options:Branding Strategies (20 credits)Management of Human Resources (20 credits)Project and Operations Management (20 credits)Management Information Systems (20 credits)Strategic Management (20 credits)You can also choose to add a placement in industry before your final year.Year 3In your final year you'll take three core modules and three option modules, giving you scope to focus your studies on topics you're interested in.Core modulesB2B Sales and Negotiation (20 credits)Business Consultancy Project (20 credits)International Marketing Strategy (20 credits)
Option modulesChoose three of the following options:Business Humanities (20 credits)Corporate Governance and Accounting in the International Economy (20 credits)E Marketing (20 credits)Heritage Marketing and Management (20 credits)Human Resource Learning and Development (20 credits)Internationalisation and Globalisation of Modern Management (20 credits)Relationship Marketing (20 credits)Marketing in Context (20 credits)